The target audience for 45 Radio is men and women aged 45-69. This is a large and growing group of people that loves life, loves music and is economically active.
A large and growing demographic
- There are 20.1 million people aged 45-69 – an increase of 34% on 1991
- For the first time ever, the number of adults aged over 45 now exceeds those under 45. By 2026, there will be 24% more over 45s than there are under 45
A wealthy group, that likes to spend money
- The wealthiest households in the UK are those where the head of household is aged 55-64, closely followed by 45-54 and 65-74 year olds
- 45-64 year olds are the highest-spending age group of all – spending around 25% per head more than people under 45
- Over the next 20 years, it is estimated that people aged over 60 will account for the majority of expenditure in most mainstream categories
Digitally savvy
- The number of people online and using social media amongst 45-64 year olds is now the same as that of the total population
- 97% of 45-64 year olds have a mobile phone, 87% are online and 67% use social media
A loyal and growing audience
- The estimated audience size for 45 Radio is 50,000 – and growing fast
- 84% are aged 45-74
- 74% listen to 45 Radio for at least 2 hours a day, of these, 46% listen for 4 hours a day or more
- 90% rate 45 Radio as excellent or good
- The estimated audience size for 45 Radio is 50,000 – and growing fast
- 84% are aged 45-74
- 74% listen to 45 Radio for at least 2 hours a day, of these, 46% listen for 4 hours a day or more
- 90% rate 45 Radio as excellent or good
- The estimated audience size for 45 Radio is 50,000 – and growing fast
- 84% are aged 45-74
- 74% listen to 45 Radio for at least 2 hours a day, of these, 46% listen for 4 hours a day or more
- 90% rate 45 Radio as excellent or good
Data sources: ONS, McKinsey, Ofcom, 45Radio Audience Survey, 45Radio analysis